In a very real sense, making an online purchase represents a significant leap of faith for your customer. Even though we are now decades into internet culture, the likelihood of identity theft and data breach remains high. EMVCo, an organization of members from six major card networks, sought to combat cybercrimes of all types by implementing a protocol known as 3-D Secure.

Resting on your laurels by taking cyber safety for granted can be a fatal mistake in today’s increasingly digital payments landscape. As soon as internet security professionals create the next generation of robust firewalls, antivirus solutions, and authentication software, hackers find ways around their innovations. Efforts such as 3-D Secure 2 represent the industry’s current gold standard in protecting merchants and their customers from dangerous identity thieves and fraudsters.

Recurring or subscription billing gives you a popular and compelling way to upgrade the choices and quality of service that you offer to your valued customers. It allows you to accept card on file payments in predetermined amounts for set durations of time, providing both you and your clients with a wide array of advantages. If you plan to set up subscription billing, you must understand the process and the various pricing models you can choose from.

The increasing sophistication and adoption of the internet and the technology associated with it have led to a sea change in consumer shopping behaviors. Now more than ever, people feel comfortable making electronic purchases of merchandise that can be delivered to them quickly, sometimes within a matter of hours. An innovation from global technical body EMVCo called 3-D Secure 2 is helping to reduce the risk that these shoppers will become the victims of online fraud.

Before you know it, the pigskin will be flying, tailgaters will be celebrating in the parking lots. and enthusiastic fans will be poised to place bets on their favorite teams. As someone who is or aspires to be the owner of an ecommerce gambling site, you need to set yourself up for maximum fan exposure and success before the madness begins. By heeding the following tips, you can help to ensure that your online gaming website scores not just a touchdown but also the two-point conversion against your competitors.

These days, it seems like CBD products are everywhere. Consumers are using cannabidiol (CBD) to relieve pain, combat anxiety in themselves and their pets, lower stress, and even get a better night’s sleep. As an entrepreneur, you may be dazzled by the revenue potential that exists for those who market these sought-after products. If you plan to go into selling CBD online, however, it makes sense to become as knowledgeable as possible about the ins and outs of this lucrative yet high-risk sector.

Preserving the integrity and confidentiality of cardholder data is important across the business landscape. However, nowhere is it more relevant and urgent than in the healthcare and telemedicine arena. If you serve patients remotely, it is in your best interests to understand secure tokenization and how it can make online payment processing as safe and trustworthy as possible.

A strong foundation of trust is one of the underpinnings of any successful business. This is especially true in the ecommerce realm. There is something about sending sensitive credit card information into the digital void that can make even the most tech-savvy customer wary.

In today’s competitive commercial climate, maintaining a thriving business is no easy task. You must do your best to rein in costs, provide stellar products and services, and offer maximum personalization and flexibility to your customers. Given that convenience and merchandise versatility are absolute essentials, one of your best resources is to incorporate subscriptions and recurring billing into your business model.

​When someone changes their identity by wearing a frightening costume on Halloween, everyone laughs. However, the joke is on you as a business owner if you become the victim of online deception. Fortunately, there are things you can do to protect your site from fraud, thereby safeguarding your brand, and padding your wallet.