At Inovio, we’re fully committed to the sustainability of our planet. That's why we have long offered green-friendly features like digital receipts and paperless statements. Now, we’re proud to announce that our data centers officially run on 100% renewable energy!

Some so-called ecommerce experts would have you believe that you can operate your online stores from the lazy comfort of a sunny beach, working only minutes a day to enable the continuous flow of large sums of money. As attractive as this prospect might be, the reality is that you will need to put a great deal of ongoing time, financial resources, and thought into launching and maintaining your footprint in cyberspace. Fortunately, there are concrete steps you can take to smooth and ease the flow of the processes that will make your store succeed.

No matter how on-point your product line might be, and regardless of your exceptional customer service and secure payments software, your business does not stand a chance of thriving without a steady (and hopefully increasing) flow of traffic. Understanding how potential customers make the journey to your ecommerce mecca is one of the best ways to identify and remove any friction in the process, while simultaneously enhancing the more seamless aspects. This particular blog will be focused on increasing organic traffic.

Whether you’re a new merchant with no experience accepting payments, or you’re simply upgrading the equipment you already have, the array of choices before you can be dizzying. Fortunately, we’re here to help you navigate the phone payments maze, including one way for your customers to make purchases that you may not have known about at all.

Your marketing strategy has worked like a charm to attract the customer, and you featured products that they wanted and chose, but then something went wrong that caused them to click elsewhere. Abandoned shopping carts are an ecommerce business owner’s worst nightmare, and they can happen to anyone. The good news is that email can help to lure your wayward buyers back, transforming abandonment into conversion.

Succeeding in any kind of business involves taking risks, and ecommerce is no exception. However, avoiding the missteps we have outlined above will help to minimize some of the challenges you may face. That will leave you with more time and energy to provide stellar products and excellent customer service for many years to come!

Contrary to what unscrupulous hucksters claim, succeeding in ecommerce is not as easy as waking up in the morning, clicking your mouse a few times, and then returning to the beach for drinks as you watch the money roll in. In fact, numerous pieces of a very complex puzzle must fit seamlessly into place, not the least of which is your website itself. Learn what you can do to make your webpage your best brand ambassador and your most productive virtual sales executive just by making a few simple design tweaks.

When you make the decision to partner with a top-of-the-line payment processing company, you are giving your business an invaluable gift. It goes far beyond gaining the ability to accept credit card and ACH payments. In fact, a payment processor can help to ensure that you receive your payments safely and quickly every time. For that reason, it makes sense to invest your time and energy into finding the vendor that can best meet your business’s unique needs and help you to rise above your competitors.

As an ecommerce entrepreneur, you already know the power of online selling. The convenience, flexibility, safety, and security that customers find when purchasing goods over the internet, combined with the sea change brought about by the coronavirus pandemic, mean that e-retailing is here to stay. However, you are selling your buyers and yourself short if you fail to make your online business into a place where smartphone and tablet users feel like opening their wallets.

Offering your customers the ability to order items from the safety and convenience of their own phones or computers benefits everyone involved. They pay for the goods and services they want day or night, without the need to visit a physical store. Meanwhile, you get extra sales due to your multi-channel marketing savvy. Although fraud can represent a significant stumbling block that can cause plenty of financial stress, there are easy steps you can take to minimize the likelihood that it will happen to you.