Every customer’s shopping journey is unique. There are far more touchpoints between businesses and consumers than ever before, with more sprouting up all the time. In fact, Google studied customer journeys for various products and found that there could be 500 or more interactions, depending on the size of the purchase, before a customer commits to buying the item. On average, consumers are using close to six touchpoints in every purchase.

Every employee on your team has unique talents and skills that your company needs to succeed, and for them to reach their full potential, you need to dedicate yourself to being the best manager they’ve ever had. Improve productivity and boost morale by making these eight tactics part of your management approach.